WE LAUNCHED PDA
TO STEP OUTSIDE THE
TRADITIONAL PR BOX.
THE RESULT? A NEXT-GEN AGENCY READY FOR THE FUTURE OF EARNED.
FOUNDED BY A PAIR
OF INDUSTRY PROS.
In past lives, we've worked for some of the world's biggest and most loved brands. From trainers to tech giants and spirits to social media platforms, we have been trusted by global icons to shape how they show up and what they stand for.
Mike Levaggi
Mike Levaggi has 15 years' experience building brand reputation across tech, gaming and lifestyle - from Sony, O2 and Pokemon, to leading consumer comms at Snapchat. With 50+ awards to his name, he's driven by sharp strategy and ideas that make a measurable impact.
Dani Thornton
Dani Thornton has spent over a decade shaping campaigns and cultural strategy for brands including Dr. Martens, Hennessy, Converse and giffgaff. Named Strategist of the Year in 2024, she brings a rare blend of commercial focus and cultural fluency.
BRINGING THE BEST MINDS TO THE TABLE
(NOT JUST THE PEOPLE ON OUR PAYROLL)
YOU CAN'T FAKE PASSION, AND YOU CAN'T COSPLAY CULTURE.
That’s why we supercharge our work with credibility and relevance by pairing our strategic client team with specialists as obsessed with the culture as the people we’re trying to reach.
From scene insiders to audience-native designers, we assemble bespoke squads for every brief - tapping into our global network of experts to make sure every project we deliver is as on point as it can possibly be.
Real People. Real Work.
WANT TO WORK
WITH US?
Whether you’re a brand looking for a new agency partner or a specialist who wants to collaborate, we’d love to hear from you.
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PAY US A VISIT
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GIVE US A FOLLOW
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