WE'RE A NEW
KIND OF AGENCY
FOR A NEW ERA
OF EARNED
BECAUSE THE RULES
ARE CHANGING AND
THE OLD PLAYBOOK
NO LONGER WORKS
Culture moves too fast, attention is harder than ever to hold, and AI is already calling the shots on which brands show up - when, where and how.
In a landscape this noisy, empty headlines don't move the dial. To cut through the chaos you need earned ideas engineered to turn a moment of visibility into an ongoing and meaningful relationship.
WE'RE NOT HERE TO CHASE
FLEETING IMPRESSIONS.
WE BELIEVE EARNED CAN DELIVER
MORE THAN VANITY METRICS
That's why our Triple A approach zones in on the three key forces that give brands a competitive edge in the modern marketing game - the attention that sparks interest, the affection that builds connection and the algorithms that shape discovery.
WE SIT AT THE INTERSECTION
OF CREATIVITY, CULTURE AND COMMERCIAL OUTCOMES..
Because as much as we love getting coverage, we love it a lot more when it unlocks genuine business results.
We don't care about the channel, we care about what works - and that means designing our earned campaigns to deliver beyond the news cycle, and fuel brand growth by influencing people's choices.
WE SIT AT THE INTERSECTION
OF CREATIVITY, CULTURE AND COMMERCIAL OUTCOMES...
Because as much as we love getting coverage, we love it a lot more when it unlocks genuine business results.
We don't care about the channel, we care about what works - and that means designing our earned campaigns to deliver beyond the news cycle, and fuel brand growth by influencing people's choices.
DIVERSITY IS
IN OUR DNA
At PDA, inclusion is lived, not lip service. Founded by two leaders from underrepresented backgrounds - we know first-hand the power of bringing together people who have different perspectives.
EDI isn't a value we talk about to tick a box. It’s the reason our ideas are braver, sharper and harder to ignore - and it drives the teams we build, the stories we tell and the standards we hold ourselves to day in day out.
WE BELIEVE EARNED CAN DELIVER
MORE THAN JUST VANITY METRICS
That's why our Triple A approach zones in on the three key forces that give brands a competitive edge in the modern marketing game - the attention that sparks interest, the affection that builds connection and the algorithms that shape discovery.
WE SIT AT THE INTERSECTION
OF CREATIVITY, CULTURE AND COMMERCIAL OUTCOMES...
Because as much as we love getting coverage, we love it a lot more when it unlocks genuine business results.
We don't care about the channel, we care about what works - and that means designing our earned campaigns to deliver beyond the news cycle, and fuel brand growth by influencing people's choices.
DROP US A LINE
PAY US A VISIT
Landing Soon in London
GIVE US A FOLLOW
© 2025 by PDA London Ltd
POWERED BY PERSPECTIVES.
DIVERSITY IS IN OUR DNA.
YOU CAN'T FAKE REPRESENTATION. YOU CAN'T BOLT ON EMPATHY.
And you can't expect people to connect with work that doesn't reflect their world. At PDA, inclusion is lived, not lip service - because as an agency created by founders from underrepresented backgrounds, we know first-hand that bringing different points of view together doesn't just add value - it multiplies it.
EDI will never be a value we talk about to tick a box. It’s the reason our ideas are braver, sharper and harder to ignore - driving the teams we build, the stories we tell and the standards we hold ourselves to every single day.
DIVERSITY IS IN OUR DNA.
YOU CAN'T FAKE REPRESENTATION. YOU CAN'T BOLT ON EMPATHY.
And you can't expect people to connect with work that doesn't reflect their world. At PDA, inclusion is lived, not lip service - because as an agency created by founders from underrepresented backgrounds, we know first-hand that bringing different points of view together doesn't just add value - it multiplies it.
EDI will never be a value we talk about to tick a box. It’s the reason our ideas are braver, sharper and harder to ignore - driving the teams we build, the stories we tell and the standards we hold ourselves to every single day.
DIVERSITY IS IN OUR DNA.
YOU CAN'T BOLT ON EMPATHY AND YOU CAN'T EXPECT PEOPLE TO
CONNECT WITH WORK THAT DOESN'T REFLECT THEIR WORLD.
At PDA, inclusion is lived, not lip service. As an agency created by founders from underrepresented backgrounds, we know first-hand that bringing different points of view together doesn't just add value - it multiplies it.
EDI will never be a value we talk about to tick a box. It’s the reason our ideas are braver, sharper and harder to ignore - driving the teams we build, the stories we tell and the standards we hold ourselves to every single day.
DIVERSITY IS IN OUR DNA.
You can’t fake representation. You can’t bolt on empathy.
You can't expect people to connect with work that doesn't reflect their world. At PDA, inclusion is lived, not lip service. As an agency created by founders from underrepresented backgrounds, we know first-hand that bringing different points of view together doesn't just add value - it multiplies it.
EDI will never be a value we talk about to tick a box. It’s the reason our ideas are braver, sharper and harder to ignore - driving the teams we build, the stories we tell and the standards we hold ourselves to every single day.