EARNED-FIRST
THINKING THAT
MOVES MODERN
AUDIENCES
We're a future-facing agency helping brands harness the power of earned in the age of AI
Our services span media relations, campaigns and content - the proven engines of attention. But what sets us apart is how we build on them - with tools that decode affection, strategies that sharpen discovery, and ideas engineered to thrive in an algorithmic world.
INSIGHT TO EXECUTION.
COVERAGE FADES, LIKES LIE, AND AI'S PROGRAMMED TO PICK A SIDE
That's why we've developed two trademark tools to help brands cut through vanity metrics and get to the heart of what really matters in modern times - is your attention turning into lasting affection, and are you part of the answers when the algorithms decide?
AIQ TEST
WE'RE ON THE BRINK OF AN EARNED REVOLUTION.
Discovery is shifting from search to answers, and AI is increasingly calls the shots on which brands are credible, discoverable, and ultimately worthy of attention.
Our AIQ Test is designed to give brands a competitive edge in this new age of algorithmic advocacy. It evaluates where you are (and aren’t) surfacing in the AI assisted results, conversations and citations shaping consumer behaviour. Then it turns those insights into action - boosting your presence in the places driving if you're in the answers or completely out of the question.
PDA INDEX
IN A CROWDED, FAST-MOVING MEDIA LANDSCAPE, SIMPLY BEING SEEN IS NO LONGER ENOUGH.
If you're not connecting emotionally, you're probably not connecting at all. Brands need to earn their place by saying something just as meaningful as it is memorable.
The PDA Index helps map the journey from attention to affection - showing where you stand and what you need to earn next. We designed it to offer a new way to measure brand building effectiveness and prove the power of earned. It’s how we shape bespoke strategies - amplifying what works, fixing what doesn’t, and fast-tracking fleeting visibility into lasting emotional bonds.
WHAT
WE DO
AUDIENCE AND BRAND STRATEGY
We help brands define what they should stand for, who they should be building relationships with and, just as importantly, how to go about it.
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Audience and behavioural insights
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Brand positioning and creative strategy
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Culture and category mapping
MEDIA AND REPUTATION
Media relations targeted to actually reach your audiences and say something that matters… not just to you, but also to them.
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Media relations and news generation
-
Press office strategy and delivery
-
Thought leadership programmes
CAMPAIGNS AND CONTENT
We combine insight, storytelling and impact to make moments that live beyond the newscycle and content that stops people in their tracks.
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Platforms and creative campaigns
-
Content strategy and production
-
Experiences, activations and stunts
INFLUENCERS AND COMMUNITY
We build brand presence embedded with authenticity through real voices, grassroots energy, and meaningful cultural collaboration.
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Influencer and talent strategy
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Cultural partnerships and collaborations
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Authentic community engagement
INTELLIGENT IMPACT AND M&E
We help brands take stock and turn insight into action - whether it’s tugging on heartstrings, or showing up where it counts (and it’s easy as A, B, C).
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AI visibility audits and optimisation strategy
-
Brand health benchmarking and tracking
-
Campaign measurement and sentiment analysis
STRATEGY. STORYTELLING. SURFACABILITY.
WHAT
WE DO
AUDIENCE AND BRAND STRATEGY
We help brands define what they should stand for, who they should be building relationships with and, as importantly, how to go about it.
-
Audience and behavioural insights
-
Brand positioning and creative strategy
-
Culture and category mapping
MEDIA AND REPUTATION
Media relations targeted to actually reach your audiences and say something that matters… not just to you, but also to them.
-
Media relations and news generation
-
Press office strategy and delivery
-
Thought leadership programmes
CAMPAIGNS AND CONTENT
We combine insight, storytelling and impact to make moments that live beyond the newscycle and content that stops people in their tracks.
-
Platform and creative campaign development
-
Content strategy and production
-
Experiences, activations and stunts
INFLUENCERS AND COMMUNITY
We build brand presence embedded with authenticity through real voices, grassroots energy, and meaningful cultural collaboration.
-
Influencer and talent strategy
-
Cultural partnerships and collaborations
-
Authentic community engagement
INTELLIGENT IMPACT AND M&E
We help brands take stock and turn insight into action - whether it’s tugging on heartstrings, or showing up where it counts (and it’s easy as A, B, C).
-
AI visibility audits and optimisation strategy
-
Brand health benchmarking and tracking
-
Campaign measurement and sentiment analysis
OUR TOOLS
COVERAGE FADES, LIKES LIE AND AI IS PROGRAMMED TO PICK A SIDE.
That's why we've developed two trademark tools to help brands cut through vanity metrics and get to the heart of what really matters in modern times: is your attention turning into lasting affection, and are you part of the answers when the algorithms decide?
AIQ TEST
Discovery is shifting from search to answers, and AI is increasingly calls the shots on which brands are (and aren't) deemed credible, discoverable and most worthy of our time and attention.
Our AIQ Test is designed to give brands a competitive edge in this new age of algorithmic advocacy.
PDA INDEX
Not connecting emotionally? Then you're probably not really connecting at all. If you want more than a momentary glance, you need to earn your place in people's hearts and minds by saying something as memorable as it is meaningful.
The PDA Index is helps map the journey from initial attention to genuine affection - showing where you stand and what you need to do next.
COVERAGE FADES, LIKES LIE AND AI IS PROGRAMMED TO PICK A SIDE.
That's why we've developed two trademark tools to help brands cut through vanity metrics and get to the heart of what really matters in modern times: is your attention turning into lasting affection, and are you part of the answers when the algorithms decide?
AIQ TEST
WE'RE ON THE BRINK OF AN EARNED REVOLUTION.
Discovery is shifting from search to answers, and AI is increasingly callIing the shots on which brands are (and aren't) deemed credible, discoverable and most worthy of our time and attention.
Our AIQ Test is designed to give brands a competitive edge in this new age of algorithmic advocacy. It evaluates where you are (and where you aren’t) surfacing in AI assisted results, conversations and citations shaping consumer behaviour. Then it turns all those insights into an action plan that helps boost your presence in the places driving if you're in the AI answers or completely out of the question.
PDA INDEX
SIMPLY BEING SEEN IS SIMPLY NO LONGER ENOUGH.
Not connecting emotionally? Then you're probably not really connecting at all. If you want more than a momentary glance, you need to earn your place in people's hearts and minds by saying something as memorable as it is meaningful.
The PDA Index is helps map the journey from initial attention to genuine affection - showing where you stand and what you need to do next. We designed it to offer a fresh way to measure brand building effectiveness and prove the power of earned. It’s how we shape bespoke strategies - amplifying what works, fixing what doesn’t, and fast-tracking fleeting visibility into lasting emotional bonds.
COVERAGE FADES, LIKES LIE, AND AI'S PROGRAMMED TO PICK A SIDE
That's why we've developed two trademark tools to help brands cut through vanity metrics and get to the heart of what really matters in modern times - is your attention turning into lasting affection, and are you part of the answers when the algorithms decide?
AIQ TEST
WE'RE ON THE BRINK OF AN EARNED REVOLUTION
Discovery is shifting from search to answers, and AI is increasingly calls the shots on which brands are credible, discoverable, and ultimately worthy of attention.
Our AIQ Test is designed to give brands a competitive edge in this new age of algorithmic advocacy. It evaluates where you are (and aren’t) surfacing in the AI assisted results shaping consumer behaviour. Then it turns those insights into action - boosting your presence in the places driving if you're in the answers or completely out of the question.
PDA INDEX
SIMPLY BEING SEEN IS NO LONGER ENOUGH
If you want more than a momentary glance, you need to earn your place in people's hearts by saying something as memorable as it is meaningful.
The PDA Index helps map the journey from attention to affection - showing where you stand and what you need to do next. We designed it to offer a fresh way to measure brand building effectiveness and prove the power of earned. It’s how we shape bespoke strategies - amplifying what works, fixing what doesn’t, and fast-tracking fleeting looks into lasting bonds.
TAKE THE TEST.
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PAY US A VISIT
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